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Antonio Casals Mimbrero
Antonio Casals Mimbrero
keynote in National & International Congress, Local Chair for Spain of the Neuromarketing Science and Business Association
Professor - Science Director Neuromarketing and NeuroStrategy, University of Barcelona
Spain
Biography

Partner of SalesBrain, the first Neuromarketing agency in the world. NeuroStrategy partner and CEO. Spain Local Chair of the global Neuromarketing Science & Business Association (NMSBA). Pionner in #Neuromarketing with over 30 years of marketing, sales, and top management experience, Antonio's passion is to understand and predict clients and consumer behaviour as well as to develop people’s skills in neuromarketing and neurostrategy. Antonio has held during 21 years senior management positions in US companies like General Motors, Electronic Data Systems and Siebel Systems. He has worked around the world. Since 2003 Neuromarketing speaker, researcher, Professor and entrepreneur. He is Professor of Neuromarketing and Neurostrategy at EEN, ISG and UNIBE and also in a Masters program offered by the Barcelona School of Management (UPF University). He holds a PhD in Germanic philology.With over 30 years of global marketing, sales, and top management experience, Antonio’s passion is to understand and predict clients and consumer behavior as well as to develop people’s skills in neuromarketing. He has been managing and working in several neurostrategy and neuromarketing projects around the world including government and private sectors like automotive, fragrances, IT, pharma, healthcare, communication, PTT, food, packaging, fish, banking and insurance. Antonio has held senior management positions in US publicly traded companies like General Motors, Electronic Data Systems and Siebel Systems. He is born in Barcelona (Spain). He is fluent in five languages. Antonio is a visionary who can motivate a team while managing complex projects and earning the confidence of all his customers. Leadership is one of his strongest qualities. He was awarded with the “International Salesman of the year for Outstanding Sales Performance” EDS Award for a strategic and multimillion $ deal for Barcelona 92 Olympics. 10 years on the President’s Club in EDS, SSA ans Siebel Systems. He is also a successful entrepreneur. Antonio is a partner of SalesBrain and CEO of NeuroStrategy. He is the science and academic director of the NeuroStrategy - SalesBrain Master in Neuromarketing and Neurostrategy offered by 3 Business Schools already in 3 countries: EEN Business School (Madrid – Spain), UNIBE Business School (Santo Domingo - Dominican Republic) and ISG Business School (Lisbon). He is also professor in a Master of Science in IT offered by the Barcelona School of Management (UPF University- Barcelona- Spain). He holds a PhD in Germanic philology.

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